Underwear is essential for both men and women's daily comfort and personal hygiene. In addition to helping to keep the skin dry and soak sweating, it acts as a barrier between the body and outer garments, protecting against infections and skin irritation. The proper underwear guarantees a good fit and flexibility of movement, which provides support, improves comfort, and fosters confidence throughout the day. Additionally, underwear designs and materials have a big influence on health, particularly in sensitive areas, so it's critical to pick alternatives that are comfortable, breathable, and appropriate for your needs.

Choosing the perfect underwear requires more than comfort; it requires quality, style, and self-assurance that comes with a flawless fit. Many underwear brands that serve a range of needs, desires, and preferences can be found in India. There is something for everyone, ranging from well-known, enduring legacy brands to contemporary labels with cutting-edge styles and sustainable fabrics. In order to assist you choose the perfect alternative for daily wear, this post will take you to a selection of the best underwear brands in India. Each brand offers distinctive options that blend comfort, functionality, and style. It's time to say goodbye to your old and boring underwear & say hello to a whole new world of stylish, functional options.

Top Underwear Brands In India 2026

To assist you in making an informed choice regarding your next purchase, this article will examine the best underwear brands in India that are renowned for their comfort, affordability, style, and quality. So let's look at those that meet various requirements and preferences.

• XYXX
• Calvin Klein
• Damensch
• Lux Cozi
• Bummer
• Jockey
• Marks & Spencer
• Victoria's Secret
• Van Heusen
• Bodycare

Best Underwear Brands for Men

1. XYXX

XYXX is a brand to consider if you want to feel good about yourself and at ease in your regular clothing. One of the best underwear brands in India, XYXX is rapidly becoming well-known for its stylish approach on men's undergarments. This homegrown Indian company specialises in men's loungewear and underwear. XYXX is well-known for its cutting-edge features, such as moisture-wicking capabilities and anti-odor technology. It employs premium, eco-friendly materials like MicroModal and Supima cotton, which are extraordinarily smooth, breathable, and friendly to skin. The brand offers a wide variety of styles, such as boxers, trunks, and briefs, all of which are made with breathable materials, anti-odor technologies, and tailored fits to guarantee comfort throughout the day. Men who want luxury and style in their everyday basics have grown to rely on XYXX because of its remarkable quality, vivid colours, and stylish designs.

2. Calvin Klein

One of the top underwear brands in India, Calvin Klein provides the ideal fusion of fashion, comfort, and luxurious fabrics in the innerwear market. Calvin Klein underwear, renowned for its classic branding and simple patterns, has come to represent opulence and elegance. The brand has a wide selection of alternatives for men and women that include boxers, trunks, bikinis, and briefs. All of the items are made from premium fabrics like cotton, modal, and microfiber, guaranteeing an exceptional level of comfort and fit. All of Calvin Klein's defining qualities—timeless, stylish, bold, and visually pleasing—are upheld by the underwear collection. Calvin Klein continues to be a popular option for anyone looking for that perfect balance of convenience and elegance due to its emphasis on modern designs and cutting-edge materials that provide breathability, support, and durability. While the brand has a high price point, its stellar quality record has made it well-liked by selective Indian consumers. CK is an excellent place to look, whether you're searching for high-quality everyday clothing or something for a special occasion.

3. Damensch

The best mens underwear brands in India, Damensch is well-known for its cutting-edge designs, high-quality materials, and dedication to sustainability. This Indian retailer provides men's cosy underwear at the most affordable prices. The company sells a broad selection of men's underwear, such as trunks, briefs, and boxer briefs, all of which are made of incredibly soft and breathable materials like Supima cotton and MicroModal. Damensch underwear is ideal for guys who demand the best because every style is flexible and comfy. With features including moisture-wicking technology, anti-odor qualities, and a tag-free design to improve everyday wear, Damensch has become known for its emphasis on both durability and comfort. Using ethical production procedures and sustainable materials, Damensch is committed to eco-friendly methods in addition to luxury. Males who wish to stand out can do it with the confidence and attitude that Damensch innerwear's bold emblems and subtle branding offer. Damensch has swiftly established itself as a top option for men looking for premium innerwear in India thanks to its unique combination of convenience, durability, and design.

4. Lux Cozi

Reputably offering premium, comfortable underwear at the most competitive pricing, Lux Cozi is one of the best underwear brands in India. Lux Cozi, a prominent brand in the Indian undergarment industry, provides a broad selection of undergarments for men and women, including as vests, boxer shorts, trunks, and briefs, all made from high-quality materials that guarantee breathability and style. The undergarments are made to be both comfortable and long-lasting by using high-quality fabrics and paying close attention to detail. The brand is praised for its cutting-edge designs and unwavering commitment to client happiness, offering a comfortable fit for daily use. Its everyday utility combined with athletic style make Lux Cozi underwear the perfect addition to your wardrobe. Lux Cozi has gained the trust of millions of people by providing dependable comfort and style to individuals all over the nation through its extensive supply network and dedication to affordable luxury.

5. Bummer

Searching for the most fashionable and plush underwear line for everyday wear? Then, headover to Bummer. This Indian company specialises in making colourful underwear that is fun for both men and women. Bummer, which offers a playful and innovative spin on everyday clothing, has swiftly grown to become one of the top underwear brands in India. Distinguished by its vivid hues, creative designs, and luxuriously soft materials, Bummer is a cheerful alternative for conventional undergarment labels. The company sources its extremely soft, breathable, and environmentally friendly MicroModal fabric sustainably, which makes it a fantastic option for anyone wishing to add some vibrancy and cosiness to their selection of underwear.

Anything from the softest bralettes to the bestselling boxers from Bummer, from popular men's trunk underwear to entertaining shorts underwear for women, you might find it all. The undergarments from Bummer are made to fit perfectly and stretch comfortably, allowing you to move freely all day. In India, Bummer has been a top choice for people looking for trendy, appealing, and comfortable underwear solutions due to its young appeal, attention to sustainability, and dedication to quality. You're not simply putting on underwear when you wear Bummer—you're also experiencing amazing levels of comfort.

Best Underwear Brands for Women

6. Jockey

Regarded as one of the best underwear brands in India, Jockey is well-known for its outstanding comfort, quality, and adaptability in the innerwear market. Comfort is its primary characteristic, and it is recognized throughout the world for its originality and excellent standards. Whether for men or women, Jockey undergarments have become synonymous with chic, dependable style. With options for briefs, trunks, boxers, bikinis, hipsters, and more, the brand offers a wide variety of underwear made from premium, breathable materials including cotton and cotton blends.

Their cutting-edge innovations, such StayDry, guarantee that you remain dry and fresh throughout the whole day. Featuring sophisticated fabric technologies and ergonomic designs, Jockey clothes are incredibly comfortable to wear all day long. Jockey has always been dedicated to providing comfort and quality in all of its goods, and the brand's selection of women's underwear reflects this commitment. Jockey, an Indian underwear company that caters to the daily needs and lifestyle of its customers, has cemented its position as one of the top ladies underwear brands in India by emphasising affordability, durability, and a range of styles to suit different preferences.

7. Marks & Spencer

Many people consider Marks & Spencer to be among the best underwear brands in India because of their dedication to comfort, style, and quality. Having been in the retail business for more than a century, Marks & Spencer provides a high-end line of underwear for men and women. The brand offers a broad range of styles, from sophisticated lace-trimmed and cotton-rich underwear for women to traditional boxers and briefs for men. The only company from that nation that introduced the idea of fashionable lingerie to India is Marks & Spencer. The brand's workmanship is apparent in each item. To guarantee a perfect fit and all-day comfort, the company uses premium, breathable materials like cotton and modal.

Marks & Spencer underwear is a well-liked option for anyone looking to add a little luxury to their everyday needs because of its exquisite attention to detail and designs that combine grace and efficiency. To guarantee quality, M&S goes beyond choosing fabrics to include garment structure. Every stitch is precise and reinforced for resilience, guaranteeing endurance. M&S has a huge selection of styles to fit every taste, whether you prefer modern or traditional designs. Due to its superior quality and consistent availability as a stylish and comfortable option, this top underwear brand is trusted by men and women worldwide. High-quality textiles that ensure a great fit are another reason why the brand's innerwear is well-liked by people looking for a little more luxury.

8. Victoria's Secret

Searching for the luxurious lingerie line for exceptional occasions? The Victoria's Secret India is therefore recommended. Renowned worldwide for its exquisite lingerie and undergarments, Victoria's Secret has created quite an impression in India with its fashionable and high-quality products. With their unique selection that expertly combines comfort and glamour, this best womens underwear brand in India will redefine your style, boost your self-esteem, and embrace your femininity. Famous for its opulent designs, Victoria's Secret offers a broad selection of undergarments to suit a variety of tastes and styles, from classic briefs and thongs to trendy hipsters and cheekies, v-strings, Brazilian panties, bikinis, hip huggers, high-waist, high-legged, boyshorts, shapewear, and many others.

Victoria's Secret India offers the ideal underwear for every occasion, whether you're looking for sensual attraction or everyday comfort. With details like lace trims, cosy fabrics, and unique cuts that improve comfort and style, the company is praised for its meticulous attention to detail. Victoria's Secret has emerged as a leading option for Indian women looking for high-end quality, outstanding comfort, and a dash of glamour in their daily undergarments, thanks to its distinction for blending style and practicality. Furthermore, the brand easily accommodates plus sizes!

9. Van Heusen

Are you sick and bored of simple underwear? Then meet Van Heusen, the finest undergarment brand that gives your outfit a refined touch. Known for providing a high-end selection of underwear for both men and women, Van Heusen is considered one of the best underwear brands in India. This company, which has a reputation for elegant clothing, has established a significant presence in the underwear industry with its Van Heusen Innerwear collection. With an emphasis on comfort, style, and cutting-edge designs, the brand offers high-end undergarments for men and women that blend modern design with premium materials. They have a wide selection of underwear, with styles for men such as trunks, boxers, and briefs, and for women bikini briefs, hipsters, and boyshorts.

They use high-quality fabrics to ensure that their underwear fits flawlessly and endures a long time. Whether you wear Van Heusen underwear every day or only on special occasions, the brand's goal is to make people look and appear amazing. Van Heusen underwear has qualities like moisture-wicking and anti-bacterial materials, which make them comfortable to put on for an entire day. You always appear stylish and self-assured with these classic designs from the brand. With its focus on fashionable designs, excellent craftsmanship, and reasonably priced luxury, Van Heusen is an excellent choice for those seeking high-quality innerwear that satisfies their needs for both comfort and style.

10. Bodycare

Bodycare is a well-known Indian brand in the underwear market both domestically and internationally. It is renowned for its dedication to quality, comfort, and affordability and is among the most reputable and best underwear brands in India. The brand offers a variety of fashionable and useful innerwear items that are both comfortable and fashionable for people of all ages, catering to both genders. The main goals of bodycare are to offer breathable materials, accurate fits, and creative designs that accommodate a range of body shapes and desires. Furthermore, Bodycare provides a wide range of styles, enabling customers to discover an appropriate fit to suit their requirements, from traditional boxers and briefs to fashionable bikini cuts and hipsters.

Every product in their line is expertly crafted using the softest materials, the newest and most fashionable designs, and a committed staff that strives to give everyone the maximum level of luxury. These collections meet every evolving need that women have in these dynamic times. Bodycare, which has a reputation for offering dependable products at affordable costs, updates its designs frequently to offer the newest, trendiest assortment at the best price. Whether you're looking for more stylish options or just the basics for your regular wardrobe, it's one of the top underwear brands in India.

Types of Men’s Underwear In India

Men's underwear is available in numerous styles, each suited to a certain set of requirements and preferences. The most popular varieties are

Boxers which have a loose, comfy fit perfect for casual use;

Briefs which combine the coverage of boxers with the snug fit and support; and

Trunks which are boxer briefs cut shorter and have a more contemporary, streamlined fit.

Every variety of underwear offers distinct advantages, ranging from improved support and flexibility to additional comfort and flair, guaranteeing that every man may discover the ideal pair to complement his daily routine.

Types of Women's Underwear

There is a wide range of styles available for women's underwear, each with varying levels of comfort, coverage, and appealing design. Common styles include

Briefs which offer complete coverage and a high waist to provide the most comfort and support;

Thongs which is a slim-fit panty with minimal coverage, designed to eliminate visible panty lines;

Hipsters which sit low on the hips and offer a balance between style and coverage which makes it a cosy and adaptable option for day-to-day wear, and

Bikinis which offer moderate and lower rise coverage to be ideal for people who like a modern and slightly sneaky style.

Furthermore, seamless underwear removes visible lines for a flawless look, while boyshorts provide a more relaxed fit and full coverage. Every style offers something different to suit every woman's desires and circumstance, so she may always find what she needs.

Follow These Tips to Get More Discounts While Purchasing Underwear Online

Men and women may save an enormous amount of money when they buy lingerie and other garments online from all of the major brands. You can keep your purchase within your budget by following these tips:

• Subscribers to the newsletter are eligible for special deals or discounts from several online retailers. Make sure to register your email address during signup if you would want to receive updates about specials, discounts, and exclusive offers on underwear and other lingerie clothing.
• Make use of social media platforms like Facebook, Instagram, and Twitter to stay updated with your favourite brands of undergarments and lingerie. Manufacturers often provide discounts, freebies, and flash sales on their social media platforms, so you can find underwear, panties, and other innerwear products at affordable prices.
• On coupon websites like Cashaly, keep looking for the most recent, valid discounts, promo codes, and offers. Using Cashaly, you can find legitimate coupons for various Underwear brands to make your shopping affordable.
• Prepare for major sales occasions (such year-end sales or clearance sales) or noteworthy sales occasions (like Black Friday, PayDay, or Festival). During these occasions, online retailers frequently give significant discounts on a wide range of products, including bras, panties, underwear, innerwear, and more.
• Brands also assist consumers in saving even more money on their purchases by providing FLAT discounts, combo deals, and BOGO offers. Make use of this deal to get several requirements at a lower cost.
• To ensure you're receiving the best deal, do price comparisons between a few different online stores before making a purchase of underwear and innerwear. These retailers include Clovia, Amazon, Flipkart, Zivame and many more.

Conclusion

The best underwear brands in India provide a wide selection of options to suit each personality and requirement. Choosing the right underwear is crucial for comfort, style, and confidence. Many brands, including XYXX, Jockey, Bummer, Van Heusen, and others, provide something for everyone, from high-quality fabrics and creative designs to affordability and durability. India's leading underwear brands make sure you can get high-quality items that keep you feeling amazing all day long, whether your preference is for stylish trunks, cosy boxers, or classic briefs. Look through the listed underwear brands for men and women to discover the ideal fit that skillfully blends accessibility, fashion, and pleasure.